A Visit To Conde Nast
Recently I had the pleasure of visiting the Conde Nast office for a sit down with Allure Magazine. My number one vice is magazines. I shamefully have subscriptions to them ALL- Marie Claire, Glamour, Vogue, Allure, Elle. It’s my one super wasteful guilty pleasure. It’s like a little slice of culture that you get to open every month, and honestly it’s where I get a lot of ideas about what kinds of things to do in the city. I’ll be honest with you, I wasn’t even there for anything that specifically cool, but I did just feel SO excited to be in that building. To be IN the Conde Nast building, the very establishment that puts out all these publications I’ve been reading forever…the idea that I would be in the same structure where Anna Wintour and Grace Coddington go to work everyday…literally the thought alone made my heart leap.
I was there for a meet and greet at Allure Magazine to have a beauty chat. I was selected for this as a member of the Allure Beauty Enthusiasts. I saw an ad in Allure once for people to sign up to become enthusiasts- basically an online beauty community where you get access to sweepstakes, surveys, and trials. Since joining the Allure Enthusiasts, I have sampled perfume that is not out yet, and done a product trial for a dry shampoo. The best part is it’s free!
Every so often the Beauty Enthusiasts Social Media team at Allure will host a meet and greet so that Allure Beauty Enthusiasts can get together and talk about beauty products. It’s a lot of consumer information mostly, they ask us questions at a big conference table such as “How does using mobile phones change the way you shop for beauty products?” and “Do you prefer to buy products online or in stores? Why?” It’s still a great deal of fun to sit around in the Allure office and talk about beauty!
We were certainly a mixed bag in terms of demographics, although more than a few of us were bloggers. After an hour of hashing out what attracts us to new products, Allure gave us a great gift bag with new conditioner, mascara, eye shadow, and of course a copy of the latest issue, and sent us on our way!